Best reasons to visit Oulu in a nutshell
Oulu, located on the west coast of northern Finland, offers the perfect mix of modernity, nature, and adventure. Begin your journey by exploring the Pohjola Route, a 900-kilometre scenic drive through the stunning landscapes of northern Finland. Whether cycling, driving, or using public transportation, the route offers breathtaking views and cultural highlights, such as the serene Hailuoto Island with its sandy beaches and charming villages. A visit to Raahe, nearby, provides a glimpse into Finland’s history with some of the country’s best-preserved wooden buildings.
Surrounded by natural beauty, Oulu offers year-round outdoor activities. Syöte National Park is a fantastic destination for trekking, skiing, snowshoeing, and husky rides, with the chance to spot reindeer in the wild. Just a short distance from the city, the UNESCO-listed Rokua Geopark provides a fascinating look at the region’s geological history, featuring hiking trails, dunes, and stunning panoramic views. In summer, Oulu comes alive with activities, from cycling along its well-maintained paths to relaxing at Nallikari Beach, a perfect spot to unwind by the sea.
The city is also known for its vibrant events that celebrate creativity and fun. One of its most iconic events, the Air Guitar World Championships, is a quirky and internationally recognized spectacle. In winter, the Frozen People festival takes over the city, showcasing electronic music and northern art in a unique snow-and-ice setting, offering an unforgettable experience.